Glowing Goddess Getaway
GGG for short, is a woman’s (and sometimes co-ed) retreat focusing on radical self love. Women gather to celebrate the companies 5 core values: self love, inclusivity, empathy, good fun, and mindfulness. The brand came to me with an existing logo. But after meeting the founders, and becoming a board member myself, we decided to adjust the existing logo into a more refined feel. I made the color palette smaller from 7 to 5 and gave new life to the typography. There are 5 board members and 5 core values so it made sense to simply the palette to assign a color and value to each board member making the brand go full circle. I designed their retreat flyers, website, signage, and was designated the companies photographer providing them with everything they needed to create a complete brand. I am no longer a board member but love seeing the brand continue to come alive.
